Shorty Awards: This Fool x Trejo’s Donuts Partnership

Hulu Original comedy series "This Fool" follows the character Julio Lopez. A man with a heart of gold who goes to any length to help his community around him while neglecting to take care of his own best interests. The series is a working-class comedy set in the heart of South Central Los Angeles. It playfully explores Latino culture and lifestyle through a comedic lens and offers a refreshing representation of the culture.

To build excitement around the return of "This Fool" for its second season, Hulu Originals partnered with the famed Trejo's Donuts in Los Angeles. Trejo's Donuts is famed among the Latino community and Los Angeles natives, both for its quality, iconic building, and owner, Latino actor Danny Trejo. The partnerships' primary goal was to spread awareness of the show and its new season to the local community.

Read more: https://shortyawards.com/16th/this-fool-trejos-donuts-partnership